Services
The Professionals at Custom List Marketing can assist you in all phases of the email marketing process. Our services include:
- Compilation, Cleaning and Delivery of Targeted e-mail lists
- Consultation and Creation of Your Marketing Piece (You provide the basic text)
- Mailing your Marketing Piece to your Target Market
- Tracking the Success of your e-mail Marketing Campaign
- Compilation of Name and Address files
In Stock E-Mail Databases
- National Realtor File (Broken Down By State)
- National Property Managers File
- National Title Company File
- Chambers of Commerce
- Various Regional Consumer Files
- ...and many more
E-Mail List Rules
Once Custom List Marketing compiles a list, it is delivered to the client with the understanding that the client will use the list for his/her
Statistics
In 2005 the industry average for e-mail file deliverability was at 62%. By January of 2008 that number had dropped to below 50%. Custom List Marketing guarantees you will land where you belong at or above 85% and, in most cases higher! Why? Our pain-staking compilation procedures, combined with our sophisticated cleaning process, ensure that your lists are free of duplicates, spam traps and junk. The professionals at Custom List Marketing believe that you should pay for only the individual e-mail contact not info@, webmaster@, etc.
E-Mail Marketing Legality
Marketing pieces distributed by Custom List Marketing strictly adhere to the Federal Can-Spam Bill (S.877). See the comments by Eileen Harrington, Associate Director of the Marketing Practices Division for the Bureau of Consumer Protection, at the Federal Trade Commission and Direct Magazine, concerning the upcoming Jan 1, 2004 Federal Can-Spam Bill. (S.877). It's now the Law.
Harrington: In terms of enforcement action by the Federal Trade Commission, it's simple for a company to stay on the right side of the law: Don't lie, don't mislead. This means identify the Sender in the From line; don't use deceptive or misleading statements in the subject line; don't misrepresent the product or service being offered in the text of the message; give a clear unsubscribe option and honor it. Can-Spam does not insist that Marketers get consumers to opt in before they send them e-mail. But a Hyperlink or Remove Disclaimer would be required in every e-mail so consumers can click to Unsubscribe from receiving any more messages from that Marketer. It's strictly opt-out. It gives Legitimate Businesses an opportunity to send you something, but you can say no to future e-mails.